Analysis

As a writer and instructional designer, I have to carefully analyze the needs of the client and the audience before I can craft a solution to their problems. The following projects required intensive analysis:


Project Architecture: Certificate for Homeland Security Professionals

Home page of the Introductory Exercise
In 2005-06, the Center for Rural Development (CRD) in Somerset, Kentucky, was seeking to become a leader in the field of homeland security for local first responders, with an emphasis on preventing man-made catastrophes, especially terrorist attacks. My company, Teleologic Learning, partnered with CRD to fill this gap.

The centerpiece of the effort was a program of certification for local first responders. I developed the Project Architecture for the program, outlining the client's and learners' needs and describing how the proposed certificate program would meet those needs. Although CRD did not adopt all elements of the project architecture, they adopted the most critical elements.

In 2006, the program won a Brandon Hall Excellence in Learning bronze medal. Teleologic's account manager for the program commented:

The strength of this script lies in linking learner Intro Exercise decisions into the theoretical constructs of Collaboration, application of the overarching narrative, and developing a logic-sense about collaboration. Thank you to the team and especially to John for the bringing this thoughtful approach to bridging between the Introductory and Advanced Exercises to production.




Hometown Security Blog (http://hometownsecurity.blogspot.com/)

http://hometownsecurity.blogspot.com/
For a number of years, a key strategic position for Teleologic was to be a premier provider of homeland security training. The field was rapidly changing due to catastrophes like 9/11 and Hurricane Katrina.

Because I designed and wrote homeland security training for Teleologic, part of my job was to keep current on the developments in the field, with an eye toward preventive efforts on the local level, since much of Teleologic's homeland security training focused on prevention.

In 2006, on my own initiative, I started a blog that chronicled my reading on homeland security issues and provided my own analysis on these issues. Based on learner feedback from Teleologic's training programs, I knew that practitioners in the field valued brief, non-partisan analysis and discussion on these issues. (I had orginally developed the idea of hosting a homeland security blog in my project architecture for the CRD Certificate Program. When CRD chose not to adopt this piece of the architecture, I did it on my own.)

My Hometown Security blog began as an individual pursuit, but eventually it gained a regular readership. I was always proud of the high quality of my readers' comments; these readers clearly valued respectful and careful analysis.

The most remarkable feedback I received on the blog was the phone call of thanks I got from the Fire Department of New York, after I wrote a blog post reviewing the FDNY's new strategic plan. The FDNY main office said that they used my blog post to help explain the strategic plan to the New York City Council.

When Teleologic changed its strategic direction away from homeland security training in 2008, I had to let the blog stagnate. However, the blog still gets pageviews – it received 540 of them in September 2012, almost 4 years after I stopped posting to it.



U.S. Army North DSCA Newsletter

After Hurricane Katrina ravaged the Gulf Coast in 2005, the federal government completely rewrote its disaster response and recovery plans. Teleologic was hired by U.S. Army North to develop training and support materials for military personnel who might be called upon to assist civilian authorities – a process officially known as Defense Support of Civil Authorities (DSCA).

With others on my team, I developed DSCA training that clarified the new disaster response system. But in a rapidly changing environment, in which the plans were being adjusted regularly, we needed a method of keeping learners up to date on the evolving system.

Part of my work was to research, select and edit weekly news updates to help the learners understand their evolving tasks. The updates had to be both concise and relevant.  

The work was highly analytical. I had to draw distinctions between information that was valuable to the audience, and information that wasn't. This meant not only understanding our military audience's DSCA responsibilities in a disaster situation, but also the responsibilities of the civilian organizations that they might work with in a disaster. Recipients regularly wrote to express how much they valued the weekly updates.



Leadership Development and Education for Sustained Peace

Similar to the DSCA program, I also created content and provided support for the Leadership Development and Education for Sustained Peace (LDESP). LDESP is a division of the Naval Postgraduate School that provides cultural and geopolitical education for military and civilian leaders.

The program's intent is to provide U.S. personnel stationed overseas with a thorough understanding of the environments in which they operate. Creating LDESP courses required extensive research in the history, culture, and politics of other regions of the world.

The LDESP program also provided its alumni with regular updates on current events in specific countries and regions. To curate these news updates, I needed to maintain a close understanding of the information needs of LDESP alumni, as well as the current situation in these areas. A U.S. Army officer expressed the value that alumni placed on these updates when he wrote in 2010:

"I attended an LDESP seminar in Monterey, California in Feb. 2010.  I am currently deployed in southern Iraq now.  I read your news updates and I circulate them to our Battalion staff and company leadership. Keep them coming!"